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Ehime Prefecture Iyo City Tourist Information Site

中山栗

This chestnut variety is known for its excellent taste and large size, and is considered one of Japan's three most famous chestnut varieties. Nakayama Town is mostly mountainous, and the areas where chestnuts are cultivated, ranging from 200 to 500 meters above sea level, are largely covered with fertile brown and yellowish-brown forest soils derived from crystalline schist, which are rich in humus. The average annual temperature is 15.4℃, and due to its mountainous location, there is a significant difference between daytime and nighttime temperatures. Annual rainfall ranges from 1,600mm to 1,800mm, making the area geologically and climatically suitable for chestnut cultivation. During the Edo period, it is said that the lord of the Ozu domain presented these chestnuts to the third shogun, Iemitsu, and received his praise.

“More and more good. Brand”, what is the IYO mark?

Iyo City has attractive local resources with great potential, such as "ingredients" and "food culture" nurtured by rich nature, and special products created from excellent skills and techniques. By making effective use of these local resources and promoting Iyo City to the whole country, we will be able to further develop quality products, improve the recognition of our city, promote tourism, increase production motivation, and promote local industry. In order to revitalize Iyo City, we are working to certify especially excellent products from among the many specialty products as the Iyo City brand ``Masumasu, Iyoshi Brand.'' Certified specialty products have a brand certification mark on their packaging. Please feel free to pick it up.

“More and more good. Brand”, what is the IYO mark?

Iyo City has attractive local resources with great potential, such as "ingredients" and "food culture" nurtured by rich nature, and special products created from excellent skills and techniques. By making effective use of these local resources and promoting Iyo City to the whole country, we will be able to further develop quality products, improve the recognition of our city, promote tourism, increase production motivation, and promote local industry. In order to revitalize Iyo City, we are working to certify especially excellent products from among the many specialty products as the Iyo City brand ``Masumasu, Iyoshi Brand.'' Certified specialty products have a brand certification mark on their packaging. Please feel free to pick it up.

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