Iyo City Tourism and Products Association Soleil has been selected as the model DMO for fiscal year 2025 for the "Tourism Region Diagnosis Using Destination-NEXT" project, which is being implemented by the Japan Tourism Association, a public interest incorporated association.

Destination-NEXT is a diagnostic tool for tourist destinations that is being implemented in 400 regions around the world . It uses questionnaire surveys and other methods to diagnose destinations based on two axes: "strengths of tourist destinations" and "regional collaboration." By visualizing awareness of tourism and the region, it aims to strengthen the functions of DMOs and promote consensus building in the region.

For more information about Destination-NEXT, click here

As a regional DMO, Iyo City Tourism and Products Association Soleiyo will continue to work hard to develop tourism and products in Iyo City.