Currently, the Iyo City Tourism Association is working in collaboration with the Iyo City Tourism and Products Association Soleil, a general incorporated association established on January 26, 2023, to carry out events and tourism promotion projects in various regions, including the Iyo Color Festival, the city's largest summer festival.

Starting in April 2024, the Iyo City Tourism Association will be replaced by the Iyo City Tourism and Products Association Soleil, a general incorporated association, which will promote Iyo City through both tourism and products, and aim to realize sustainable urban development. The main projects we will be working on are as follows:

• Business related to commercialization and sales of local resources (travel, products, services, etc.)

• Projects related to discovering and refining local resources

• Industrial support projects

• Regional information dissemination and branding projects

• Businesses related to urban development, migration and settlement

• Collecting and analyzing data on domestic and international tourists

• Projects related to fostering civic pride

• Activities related to citizen satisfaction

• Improving the environment for welcoming tourists, etc.

• Arranging and selling destination-based travel products

• Business related to human resource support

• Business related to attracting tourists from Japan and overseas

• Projects related to human resource development in the tourism and local products industry

• Tourist information center operation

• Consulting services related to the above items

To all the residents of Iyo City, business owners in the city, local revitalization organizations in the city, and local revitalization cooperation team members, let's work together with Iyo City Tourism Association Soleil, a general incorporated association, to create a city where residents and visitors alike can feel at ease and happy, with the warmth and relaxation that is unique to Iyo City.